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Business Spotlight: Orangetheory Fitness

Mar 27, 2015 08:49AM ● Published by City Journals Staff

Orangetheory Fitness Brings New Fitness Concept To The South Valley

Orangetheory Fitness, the first in Utah, which opened at The District in October, is receiving rave reviews from local fitness fans.


Orangetheory provides a unique, fun, total body workout.

“It’s a wildly popular fitness concept,” Owner Dave Morrocco says. “Unlike other facilities where members know they need it but dread the workout, our members become addicts. They want to come as much as they can.”

That fun is also backed by science. Members receive heart rate monitors and both their heart rate and calorie burn is displayed on a big screen, providing them with extra motivation to push themselves to their personal best in their workout.

The workout, which incorporates at least 12- 20 minutes of elevated heart rate-producing intervals, also leads to an afterburn effect, with an increased calorie burn for 24 to 36 hours after exercising.

At Orangetheory, results are immediate with bodies changing right before members’ eyes. Members who’ve been frustrated by a lack of success at other gyms in reaching their fitness and weight loss goals are thrilled with how fast it’s happening.

“We see tremendous results,” Dave says. But “this is not a get-skinny-quick program; it’s a lifetime be-fit-and-healthy program.”

In addition to the workouts, Orangtheory Fitness offers a six-week Weight Loss Challenge each quarter. The female winner of the last challenge lost 28 pounds. The male winner lost a whopping 42.

And, unlike the big box gyms, the atmosphere at Orangetheory Fitness is warm, inviting and family-friendly.

“It’s a very personal experience. Along with the great workout, people feel like they come here to see their friends,” Dave says.

With everything from pre-paid packages to monthly memberships, Orangetheory Fitness has something for everyone wanting to lose weight, get in shape or just take their fitness routine to the next level.

Orangetheory Fitness is located at 11516 South District Drive, Suite 600 at The District in South Jordan. Phone: (801) 758-0500. 

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