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South Jordan Journal

Stop and smell the roses: Local sisters new owners of South Jordan flower shop

Mar 16, 2020 02:41PM ● By Libby Allnatt

Sweet William Floral & Design, located in South Jordan, has new owners. The shop sells bouquets and other gift items and does custom arrangements. (Libby Allnatt/City Journals)

Libby Allnatt | [email protected]

“There are always flowers for those who want to see them,” declares a sign in Sweet William Floral & Design, displaying a quote from French artist Henri Matisse.

The South Jordan shop that has been open almost a decade is now under the helm of new owners, sisters Sara Luna and Emily Tate.

When Sweet William Floral & Design came up for sale, they loved it immediately. They met with former owner Megan Melville, who started in the shop in 2011. 

“We met with her, we loved the shop, we loved the location, we loved the feeling in the shop,” Tate said. “Megan had done such a wonderful job building up this business. We took the plunge. We got the funding, we jumped in, and it was a smooth transition. We signed the papers the same day we took over.”

What’s in a name? “Sweet William” is a type of flowering plant that can be grown locally.

Luna and Tate aren’t new to the flower business. Tate said they worked at another flower shop called Curly Willow (now called Dazio Floral) for a few years. Their knowledge and passion of the business made them wonder about what it would be like to own a flower shop of their own.

Tate, who has lived in South Jordan since 2016, said she enjoys the dynamic of working with her sister.

“We’re open and honest, and that really helps,” she said. “Sometimes, it can be hard for sure, clashing of ideas. There’s a lot of give and take. We love it. We work together well; we kind of mesh everything, and it turns out so smoothly thanks to the family relationship.”

The shop sells bouquets, as well as other gift items, and does custom arrangements. Tate said bouquets are a top seller each day, due in part to the many reasons that people purchase and send flowers to others. They have also seen an uptick in sales for weddings.

“It’s been pretty cool, we’re starting to get our name out there,” Tate said. “We have a goal of being in the top percentage of wedding florists.”

Tate said it’s important to support local businesses because, in addition to getting quality products, you’re contributing to the community itself.

“We do our best to turn around and give back to the community where we can,” she said. “We invest money into sports programs through Bingham High School. We sponsor various kids’ activities. We work with local charities—that’s one of our big focuses. We are blessed. We’re so grateful to have what we have. We want to give back. If people support local business, they’re helping us do that and strengthening South Jordan.”

Tate said their goal for Sweet William Floral & Design is to continue seeing the business expand, and they appreciate customer feedback to continue learning how to best serve their customers, of which they have quite a few regulars.

Tate joyfully remembers a customer who came in twice in one week because a bouquet he purchased had made his wife so happy.

“We love our customers; we love serving them,” she said. “We love it when they give us feedback and let us know, oh that was perfect, just what I needed for this occasion.”


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