Alpha Warranty Services at 11456 S. Temple Drive hosted their first annual Charity Car Show on Sept. 6. It was a family-friendly event featuring classic cars, vendors and delicious food. The DJ’s tunes encouraged curiosity and a healthy flow of foot traffic. The event was a fundraiser with proceeds supporting Shriners Children’s Salt Lake City hospital and their new nonprofit Alpha Outdoor Therapy.  

“This car show isn’t just about cars,” Jeremy Lindsey said, president of Alpha Warranty Services. “It’s about giving back. We’re proud to support children receiving care at Shriners and military families healing through Alpha Outdoor Therapy.”

Shriners Children’s Hospital was chosen as the nonprofit who would receive the contributions made from this event. This was an easy decision because several AWS employees have children who are receiving care at Shriners. They depend on these donations to cover their patient’s care.

“A large percentage of contributions to Shriners come from third-party events like these fundraisers,” Shriner of Philanthropy Director Jennifer Hale said, who is a third-generation Shriner participant herself. “The Shriner’s Salt Lake office has a big catchment area which means our coverage goes into Idaho, Wyoming and neighboring states. We’re so grateful to Alpha Warranty because the community coming together and showing commitment really helps.” 

Alpha Warranty Services is a veteran-owned company that began in 2002. They sell vehicle service contracts for new and used vehicles at the time of purchase. AWS founders, father and son Steve and Craig Rosenvall, saw a company not taking care of its customers and decided to step in, making sure claims were handled fairly. When their cars break down, costly repairs are averted.

Those two decided years ago, before the passing of Craig Rosenvall, that if they were blessed enough in the future they would buy a large piece of land near Fort Bragg in North Carolina. They were blessed and the land is called Alpha Outdoor Therapy. This is in connection with AWS using the ‘Alpha’ link. It is a nonprofit organization founded by veterans Steve Rosenvall (Alpha Warranty Services CEO) and fellow veteran Van Ferguson. It provides outdoor and therapeutic experiences for military families.

“The AOT land is for special forces and their families that live nearby. So they can call and come over to relax and enjoy being outdoors. The brotherhood between fellow soldiers is something unique and something we’re trying to strengthen and nurture. We made this purchase and use the land and its facilities for activities like fishing and hiking, campfires and more,” Rosenvall said. “AOT is for the benefit of the veterans and their families living in the area. I’ve had some wives say they wish AOT had been in place a few years before their husbands had committed suicide.”

There’s a feeling of community between AWS, AOT and Shriners due to their similar purpose. They’re like a family who looks out for others and will do what is necessary to help.